I got an email from Metropolis today. It came to an address I used when I joined their community, though I don’t remember opting-in to anything. At any rate, I opened it and was amazed at just how completely bad it was. Clumsily composed in plain text and littered with duplicate links, it looked more like a parody of an email newsletter, like someone’s farsighted 6-year old had been given an event calendar and a Palm Pilot and told to share the important bits with the Internet.

So bad was it, in fact, I’ve included it here. I figure with all of the useful articles out there on how to do email marketing right, the world could use one that illustrates how to do it really crap.