news, views and reviews from michael rollins in tokyo
Some companies–Apple, for example–excel at marketing, while others kind of suck. Yahoo! falls squarely into the latter group. Take this massive ad I found gracing their login screen today. First, last time I checked, hipster-types likes these folks don’t self-identify as TV lovers. In fact, they’re more likely to insist they don’t own a TV [...]
Congratulations on finding my personal blog. It's been around in various incarnations since 1997, which is before blogs were called "blogs." See if you can top that.
My name is michael, and denbushi (電武士) is the now-dorky-seeming online name I made up back when I thought (ever so presciently) that some kind of unique nickname for the interwebs might be handy. Just for the record, it IS unique (even today!) except for this jujitsu variant/dojo in Puerto Rico which co-opted it without even asking me. If I had to cage-fight them for exclusive use of "denbushi" chances are good they'd win. But I'd still do it.
These days I live in Tokyo and mostly use my real name. A few years ago I founded a design and marketing agency called netwise. We do web and internet stuff. We're pretty good at it.
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