Some companies–Apple, for example–excel at marketing, while others kind of suck. Yahoo! falls squarely into the latter group. Take this massive ad I found gracing their login screen today.
First, last time I checked, hipster-types likes these folks don’t self-identify as TV lovers. In fact, they’re more likely to insist they don’t own a TV at all. And then there’s the copy: “If you love TV, then you’re gonna love us.” This is the kind of prose that you’d expect to emerge from the Marketing class at your local community college.
And again, what kind of person says they “love TV”? That’s like saying you love the idea of plopping down on a couch and staring at a glowing box to the attentive exclusion of whatever might be happening around you. People like shows and name them. People like characters or actors or keeping up with current events or learning how to cook. The only people who love “TV” are those who might spell it with six letters.
And why is her finger on the power button?
Congratulations on finding my personal blog. It's been around in various incarnations since 1997, which is before blogs were called "blogs." See if you can top that.
My name is michael, and denbushi (電武士) is the now-dorky-seeming online name I made up back when I thought (ever so presciently) that some kind of unique nickname for the interwebs might be handy. Just for the record, it IS unique (even today!) except for this jujitsu variant/dojo in Puerto Rico which co-opted it without even asking me. If I had to cage-fight them for exclusive use of "denbushi" chances are good they'd win. But I'd still do it.
These days I live in Tokyo and mostly use my real name. A few years ago I founded a design and marketing agency called netwise. We do web and internet stuff. We're pretty good at it.